Some mothers will tell you to prep your nipples before having a baby, such as rubbing your nipples with a dry terry cloth around the 8th or 9th month of pregnancy. Other moms will tell you that they did absolutely nothing *prior* to having birth to prep their nipples to prevent breastfeeding discomfort. (In fact, some say that there is an old wives' tale that says that one could actually induce labor by over-stimulating the nipples!
Frequent breastfeeding makes the nipple area go from wet to dry, over and over. This results in a continual loss of moisture through evaporation that leaves delicate skin dry, cracked, sore, and sometimes bleeding. Most moms wait until they begin breast feeding before they treat their nipples, and many use nipple butters or creams.
A protective barrier, such as lanolin, applied between feeds will lock in moisture, speed healing, and prevent outside irritants from causing further discomfort. Sometimes creams can cause allergies. For example, low grade lanolin, from sheep's wool, can cause skin allergies in a few women.
When you're evaluating a nursing cream, this is one of the most important times that you should ensure that any topical product you use is allergy-tested and safe for nursing babies, i.e., LACT-MED screened.
Belli Motherhood's Pure Comfort Nursing Cream uses the highest medical grade ultra-purified lanolin available. It is odorless, and is safe for nursing babies. This medical grade hypoallergenic lanolin balm soothes and mends chapped skin. It forms a protective barrier that locks in moisture and prevents outside irritants from causing further discomfort. Just use when nipples are dry, cracked or sore from breastfeeding. You should apply the cream with clean fingertips after each feeding.
Dr. Rubin's Tip: For the most severe cases, try using over-the-counter 1% hydrocortisone ointment up to 4 times daily on one breast while nursing from the other breast. The next day, alternate the breast being treated and the breast being used for nursing. Continue alternating for 4-5 days.
Of course, all of Belli Motherhood products are allergy tested, and free of artificial dyes and parabens. For nursing mothers, Belli screens each ingredient through the LACT-MED database to help guard against harmful chemicals.
Savvy Mom Hint: This product is also an excellent lip balm and moisturizer for dry, chapped skin.

Testimonials
I know that breastfeeding is so beneficial, but it hurts!! This was a lifesaver. I was to the point that I was crying each time I breastfed because it hurt so badly. This made breastfeeding enjoyable in 24 hours! --Anonymous
I use every product in this line. It is the most amazing line ever. This product I gave to a girlfriend who was in a lot of discomfort with breast-feeding. After she had used it she was calling me telling me how I saved her. The best part is that it is safe for baby. She hasn't had any problems with breast-feeding after this nursing cream. A must have for a mom to be. --Anonymous
Lets just say I was in some discomfort from nursing. This helped so much I couldn't believe it. I actually like to use it everywhere, hands, feet, etc. --Anonymous
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